Gruffalo & Friends Clubhouse – New Attraction!

gruffalo and friends clubhouse

Psst… Have you heard about the Merlin Entertainment’s BRAND NEW attraction – The Gruffalo & Friends Clubhouse?

We bet your kids love The Gruffalo by the bestselling children’s author Julia Donaldson! And who wouldn’t?

Well now, you’ll be excited to learn that there’s going to be a new Gruffalo and Friends attraction opening on the famous seafront in Blackpool. It’ll be one to put on your list and we’re too excited not to let you in!

When is The Gruffalo & Friends Clubhouse Opening?

zog child play area
Great news! You don’t have to wait too long for a brand-new chapter of your kid’s favourite characters as it’s set to open on 19th May 2023!

Opening times are available on the attraction website.

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Where is The Gruffalo & Friends Clubhouse?

the snail and the whale play area
In May 2023, you’ll find this brand-new world-class family attraction on the Blackpool Seafront! 

Here you’ll find a cluster of family attractions, including Peter Rabbit™: Explore and Play, The Blackpool Tower, SEA LIFE, Madame Tussauds, The Blackpool Tower Dungeon and more. It’s no wonder why Blackpool, the family seaside extravaganza, is the place to be for family-friendly attractions!

Shape Location


Opening Times

Opening 19th May 2023!


Child (3-14) from £12.00
Adult from £4.00

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What is The Gruffalo & Friends Clubhouse?

gruffalo and friends clubhouse
So, let’s get into the juicy details!

The Gruffalo & Friends Clubhouse is a seafront attraction and interactive adventure based on some of the UK’s most loved children’s stories by Julia Donaldson and Axel Scheffler. It features: The Gruffalo, Zog, Room on the Broom, The Snail and the Whale, The Gruffalo’s Child and The Highway Rat

This amazing space will be filled with so many wonderful characters, your kids will truly be delighted as they embark on an imaginative adventure full of exploration, discovery and most importantly, play. 

There are 6 wonderful and immersive zones within the attraction! 

For adventurous explorers, head into the Deep, Dark Wood Adventure Play where you will meet some familiar creatures. In this zone, you will climb through the woodland-themed structures, race down slides and crawl through forest tunnels. 

Next, head into the Deep, Dark Wood Soft Play area as you further immerse yourself into The Gruffalo story in a multi-tiered soft play area! Can you work your way through the spinning walls, secret passageways, netted bridges and even forest-themed elevations?

But that’s not all…head to Zog’s Dragon School Challenge to test your strength and logic in the medieval-themed, soft play zone. Crawl your way through a cladded maze, clamber through obstacles and take on several interactive dragon challenges! Meet Zog himself and soar like a dragon as you swing across the netted bridge. 

Then deep dive into The Snail and the Whale Seaside Play ocean-themed ball pool, where you can watch in amazement as the seaside setting transforms from daytime fun into bio-luminescent, night-time immersion. 

Don’t worry about your tiny tots, because there’s a special place for them in the Room on the Broom Toddler Play area. They can explore and enjoy physical fun as they climb over the soft play shapes, wriggle through the padded pieces and gaze at the magical bubbling cauldron. Joined by Witch, Cat, Dog, Bird and Frog, your toddlers will engage with the story by helping Witch find her lost belongings!

For little ones who require a quieter place to enjoy more relaxing playtime, the Gruffalo’s Child Sensory Room is the perfect place. Enter a night-time sensory room in a magical winter-themed land. Gaze around in awe at the liquid lamps and LED curtains in this immersive experience and sit back on a tree stump or boulder-shaped soft seating. With woodland surroundings and a snowcapped cave, this zone is designed for a more chilled-out experience.

The Gruffalo & Friends Clubhouse is an indoor play adventure like no other and a world first too!

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woodland cafe

Food & Drink

Of course, exploring is thirsty work! Well, you don’t have to look too far, because you can pop over to the Woodland Cafe for a bite to eat and a drink to sip!

Grab yourself a Costa Coffee and don’t forget to pick up some sweet treats. But be aware of the Highway Rat who is heavily guarding them! It’s the perfect photo opportunity to snap, especially by the ‘Wanted’ poster.

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So, keep your diaries open in May, because you’ll want to visit this brand-new world-class attraction soon as!

We’ll make sure to keep you updated as more news comes out!

So, are your interests peaked? We bet you’re just as excited as we are about the brand-new Gruffalo & Friends Clubhouse! A new indoor attraction that your kids can deep dive into the world of Julia Donaldson and Axel Scheffler!

Looking for more exciting attractions? Check out all the BRAND NEW attractions opening up over the next few years. If you can’t wait that long, then how about a Wands and Wizards immersive experience? A brick-tastic adventure with BRICKLIVE or blast off into space with Babylon, London’d space-themed park! Dive deep into Dopamine Land, or sit back and relax as you watch a quirky Shakespeare play.

If you’re in need of inspiration for your next day out, head to any of these pages for the best content!

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