Five themed play zones
Children move through five Peter Rabbit-themed areas during the session. There are spaces including Jeremy Fisher’s Pond, Mr McGregor’s Garden, Mr Bouncer’s Invention Workshop and The Burrow.
Pre-book your timed slot for 45 minutes of play
Hop into Peter Rabbit™: Explore and Play Blackpool for an interactive indoor adventure designed for younger children. Families can move through five themed zones, tackle playful challenges and enjoy a 45-minute visit inspired by Peter Rabbit and friends.
The attraction sits right on Blackpool Promenade, close to other Merlin favourites, so it works well as a standalone treat or as part of a wider Blackpool day out. It is best suited to children aged 2 to 6, with sensory play, role play and character moments built into the experience.
Pre-booking is essential and entry is timed, which makes planning easier on busy days. You can browse more family-friendly indoor attractions here: Indoor activities and attractions

General admission includes entry to Peter Rabbit™: Explore and Play Blackpool for one 45-minute session. Entry is booked against a chosen 15-minute arrival slot, so pre-booking online is essential.
Your ticket covers access to the themed indoor play experience and interactive zones during your session. Character appearances may feature Peter Rabbit or Lily Bobtail during the visit.
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Peter Rabbit™: Explore and Play Blackpool is built for little ones who want to move, explore and play rather than queue for big rides. Inside, families make their way through themed spaces based on Peter Rabbit and friends, with hands-on activities designed for younger children.
Children move through five Peter Rabbit-themed areas during the session. There are spaces including Jeremy Fisher’s Pond, Mr McGregor’s Garden, Mr Bouncer’s Invention Workshop and The Burrow.
The attraction is most suited to children aged 2 to 6. It is designed as a shorter, 45-minute indoor experience rather than a full-day attraction.
The attraction is on Blackpool Promenade at 91 Promenade, opposite the central seafront area. It is around a 20-minute walk from Blackpool North and close to Central Pier tram and bus stops.
Open 9:30 am until 4:30 pm (last entry at 4:15 pm) during the Summer holidays.
Closing times differ by day and season, please refer to the Peter RabbitTM: Explore and Play Blackpool website for up to date opening hours.
Peter Rabbit: Explore and Play
91 Promenade, Blackpool, Lancashire, FY1 5AA, England
Tel: 01253375188
This attraction has been claimed and verified. All information has been recently checked.
Last updated: 14:46 12/08/2025
Most asked questions relating to Peter Rabbit: Explore and Play.
The ticket includes entry to Peter Rabbit™: Explore and Play Blackpool for one 45-minute session. It also covers access to the themed indoor play zones during your booked time slot.