Pre-book your timed slot for 45 minutes of play

Hop into Peter Rabbit™: Explore and Play Blackpool for an interactive indoor adventure designed for younger children. Families can move through five themed zones, tackle playful challenges and enjoy a 45-minute visit inspired by Peter Rabbit and friends.
The attraction sits right on Blackpool Promenade, close to other Merlin favourites, so it works well as a standalone treat or as part of a wider Blackpool day out. It is best suited to children aged 2 to 6, with sensory play, role play and character moments built into the experience.
Pre-booking is essential and entry is timed, which makes planning easier on busy days. You can browse more family-friendly indoor attractions here: Indoor activities and attractions

General admission includes entry to Peter Rabbit™: Explore and Play Blackpool for one 45-minute session. Entry is booked against a chosen 15-minute arrival slot, so pre-booking online is essential.
Your ticket covers access to the themed indoor play experience and interactive zones during your session. Character appearances may feature Peter Rabbit or Lily Bobtail during the visit.
Some extras, travel costs and parking are not included. If you are booking a multi-attraction pass or promotional ticket, the live product terms should be checked before publishing.
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Peter Rabbit™: Explore and Play Blackpool is built for little ones who want to move, explore and play rather than queue for big rides. Inside, families make their way through themed spaces based on Peter Rabbit and friends, with hands-on activities designed for younger children.
The experience lasts around 45 minutes, which makes it a manageable option for toddlers and pre-schoolers. Official Merlin guidance says it is most suited to children aged 2 to 6.
You can expect a fully indoor visit, so it is a useful all-weather option on the seafront. Families can also bring a buggy or pushchair inside, or leave it in the buggy park at admissions if preferred.
The attraction is close to other central Blackpool favourites, which makes it easy to build into a wider day out. For more nearby inspiration, see things to do in Blackpool.
Ready to plan a simple, toddler-friendly stop on the Promenade? Book your timed slot before you travel.

Children move through five Peter Rabbit-themed areas during the session. There are spaces including Jeremy Fisher’s Pond, Mr McGregor’s Garden, Mr Bouncer’s Invention Workshop and The Burrow.

The attraction is most suited to children aged 2 to 6. It is designed as a shorter, 45-minute indoor experience rather than a full-day attraction.

The attraction is on Blackpool Promenade at 91 Promenade, opposite the central seafront area. It is around a 20-minute walk from Blackpool North and close to Central Pier tram and bus stops.
Adults aged 15 and over must be accompanied by a child aged 14 or under to enter Peter Rabbit™: Explore and Play. Nobody under 17 may enter unless accompanied by an adult aged 18 or over.
Children under 2 are listed on current Merlin ticketing help pages as free, but they must be booked in. The live Peter Rabbit product page should be checked before publishing to confirm whether the current listing still uses under 1 or under 2 wording.
Admission covers the 45-minute indoor experience only. Food, drink and parking are not included.
The attraction is cashless for on-site payments, so bring a contactless bank card if you plan to buy anything during your visit. General dogs are not allowed, but guide dogs, hearing dogs and other assistance animals are welcomed.
Free carer tickets are available for eligible guests
91 Promenade, Blackpool, Lancashire, FY1 5AA
Get DirectionsBy Train
The closest train station is Blackpool North Station, which is a 19-minute walk away or a 6-minute taxi ride.
By Bus
You can take the 1, 10 and 11 buses to the attraction. We recommend the 11 bus as it's the closest.
By Car
Follow the M55 to the end, then take the second exit at the Roundabout. There are plenty of car parks around Blackpool that are a short walk to the attraction.
By Tram
Take any Promenade tram to the Central Pier stop. All trams have level boarding and step-free access.
Open 9:30 am until 4:30 pm (last entry at 4:15 pm) during the Summer holidays.
Closing times differ by day and season, please refer to the Peter RabbitTM: Explore and Play Blackpool website for up to date opening hours.
Most asked questions relating to Peter Rabbit: Explore and Play.