1. South East and London
  2. Greater London
  3. London

Attraction Information

How cool does London’s new attraction look? Twist (The Way I See Things) is smack bang in the middle of Oxford Street and is the doorway to all things topsy-turvy…

Developed by artists, neuroscientists, and philosophers this rather groovy attraction offers many immersive moments and excellent photo opportunities.

Explore interactive exhibits that will leave you asking questions like: "will this corridor ever end?” It's the perfect ice-breaker attraction for first dates and it's an excellent experience for families too. You'll be in stitches from laughing so much... 
Things to do 
This mind-mashing adventure is perfect for all ages and is sure to leave you giggling for hours. The museum invites you to play around with your perceptions as you wander through a series of interconnected zones. How will you perceive these worlds? Will it be the same as your friends, partner or kids? 

Expect the unexpected as you enter mind-altering rooms and play around with interactive illusions. From small-scale pieces that you can get up close and personal with to large-scale installations, you can step into - there are heaps to explore! You'll learn all about colour, perspective, shape, sound, heat and more!

Enter a room where all colours disappear or stare at a photograph of strawberries and guess their colour - you won't believe what the answer is... Head into a black-and-white room where you can grow into a giant on one side of the room and then shrink down to the size of a fairy in seconds as you run to the other side! There are also immersive light tunnels, sound experiments, and so much more.  
For a unique morning or afternoon, check out Twist Museum London!
Food & Drink
Feeling peckish after your fun experience? Grab a snack or some drinks from the vending machine! You’re welcome to bring your own food and drink to Twist, but do not take food or drinks into the exhibition space. 
  • Baby changing facilities on site
  • Twist is wheelchair accessible apart from two exhibits with steep inclines.
  • A small number of exhibits feature flashing lights and strobes and may not be suitable for all visitors. Any exhibits with accessibility issues will be signposted. 
  • Free tickets for carers
  • Chat with the team via email at info@twistmuseum.com to discuss assistance dogs and to chat through any accessibility concerns before visiting. 
Transport & Parking for Visitors
Tube: Oxford Circus (1 min walk), Bond Street (6 min walk)
National Rail: Victoria (8 mins by tube), Marylebone (9 mins by tube), Paddington (13 mins by tube), Waterloo (13 mins by tube)
Bus: Oxford Circus, served by the following buses: 3, 6, 7, 10, 12, 13, 23, 25, 55, 73, 88, 94, 98, 137, 139, 159, 189, 390, 453, C2
Cycle hire docking station on Little Argyll Street.
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Opening Times

Monday - Thursday: 11.00am - 8.00pm (last entry 7.00pm)
Friday & Saturday: 11.00am - 9.00pm (last entry 8.00pm)
Sunday: 10.00am - 7.30pm (last entry 6.30pm)
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Pricing & Tickets

Prices vary Between £19.50 - £23.50

Book in advance for cheapest tickets

Find other attractions similar to Twist Optical Illusion Museum by visiting our attraction tickets section.

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No, there is no parking.

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Contact Details

Greater London

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Twist Optical Illusion Museum Reviews

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