Looking for a fun, unique and totally different day out in London? Head to Twist Museum, where nothing is quite as it seems and every visit is full of surprises!
Located right on Oxford Street, Twist Museum is London’s original home of illusions, offering an immersive, interactive experience designed to challenge the way you see the world. With over 80 mind-bending exhibits, this is far more than a traditional museum. Instead of simply looking at displays, visitors are encouraged to step inside, interact, explore and become part of the illusions themselves.
Explore over 80 mind-bending exhibits that challenge how you see the world. From optical illusions and immersive rooms to sensory installations, every exhibit is designed to be hands-on, encouraging visitors to step inside and become part of the experience. Rather than simply observing, you’ll interact, experiment and discover how your brain interprets colour, light and perspective in surprising ways.
Capture incredible, perspective-defying photos throughout the museum. Whether you’re appearing to shrink and grow, walking through impossible spaces or creating mind-boggling effects, every room offers a unique backdrop for fun and shareable moments. It’s the perfect place to create memorable photos with family and friends that you won’t find anywhere else in London.
Twist Museum blends entertainment with education, making it both fun and thought-provoking. Developed in collaboration with artists and neuroscientists, the exhibits explore how our brains process the world around us. Visitors of all ages can enjoy the playful experience while gaining a deeper understanding of perception, making it an ideal activity for curious minds.
Opening times are extended during peak periods (e.g. school holidays)
Twist Museum
242-248 Oxford Street, London, London, Greater London, W1C 1DH, England
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Last updated: 11:25 04/08/2026
