1. South East and London
  2. Greater London
  3. London

Attraction Information

How cool does London’s new attraction look? Twist (The Way I See Things) is smack bang in the middle of Oxford Street and is the doorway to all things topsy-turvy…

Developed by artists, neuroscientists, and philosophers this rather groovy attraction offers many immersive moments and excellent photo opportunities.

Explore interactive exhibits that will leave you asking questions like: "will this corridor ever end?” It's the perfect ice-breaker attraction for first dates and it's an excellent experience for families too. You'll be in stitches from laughing so much... 
 
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This mind-mashing adventure is perfect for all ages and is sure to leave you giggling for hours. The museum invites you to play around with your perceptions as you wander through a series of interconnected zones. How will you perceive these worlds? Will it be the same as your friends, partner or kids? 

Expect the unexpected as you enter mind-altering rooms and play around with interactive illusions. From small-scale pieces that you can get up close and personal with to large-scale installations, you can step into - there are heaps to explore! You'll learn all about colour, perspective, shape, sound, heat and more!

Enter a room where all colours disappear or stare at a photograph of strawberries and guess their colour - you won't believe what the answer is... Head into a black-and-white room where you can grow into a giant on one side of the room and then shrink down to the size of a fairy in seconds as you run to the other side! There are also immersive light tunnels, sound experiments, and so much more.  
For a unique morning or afternoon, check out Twist Museum London!
 
Food & Drink
Feeling peckish after your fun experience? Grab a snack or some drinks from the vending machine! You’re welcome to bring your own food and drink to Twist, but do not take food or drinks into the exhibition space. 
 
 Accessibility 
  • Baby changing facilities on site
  • Twist is wheelchair accessible apart from two exhibits with steep inclines.
  • A small number of exhibits feature flashing lights and strobes and may not be suitable for all visitors. Any exhibits with accessibility issues will be signposted. 
  • Free tickets for carers
  • Chat with the team via email at info@twistmuseum.com to discuss assistance dogs and to chat through any accessibility concerns before visiting. 
 
Transport & Parking for Visitors
Tube: Oxford Circus (1 min walk), Bond Street (6 min walk)
National Rail: Victoria (8 mins by tube), Marylebone (9 mins by tube), Paddington (13 mins by tube), Waterloo (13 mins by tube)
Bus: Oxford Circus, served by the following buses: 3, 6, 7, 10, 12, 13, 23, 25, 55, 73, 88, 94, 98, 137, 139, 159, 189, 390, 453, C2
Cycle hire docking station on Little Argyll Street.
 
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Opening Times

Monday - Thursday: 11.00am - 8.00pm (last entry 7.00pm)
Friday & Saturday: 11.00am - 9.00pm (last entry 8.00pm)
Sunday: 10.00am - 7.30pm (last entry 6.30pm)
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Pricing & Tickets

Prices vary Between £19.50 - £23.50

Book in advance for cheapest tickets

Find other attractions similar to Twist Optical Illusion Museum by visiting our attraction tickets section.

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FAQs

No, there is no parking.

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Contact Details


London,
Greater London
W1C 1DH
England

Visit Website

Twist Optical Illusion Museum Reviews

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