Twist Museum
London, Greater London
About Twist Museum
Looking for a fun, unique and totally different day out in London? Head to Twist Museum, where nothing is quite as it seems and every visit is full of surprises!
Located right on Oxford Street, Twist Museum is London’s original home of illusions, offering an immersive, interactive experience designed to challenge the way you see the world. With over 80 mind-bending exhibits, this is far more than a traditional museum. Instead of simply looking at displays, visitors are encouraged to step inside, interact, explore and become part of the illusions themselves.
As you make your way through the museum, you’ll encounter a wide range of optical illusions, immersive rooms and sensory installations that play with colour, light, sound and perspective. Watch as your size appears to change in the famous Ames Room, see your shadow split into different colours, and discover how easily your brain can be tricked. Every exhibit is designed to surprise, delight and spark curiosity, making it an experience that both kids and adults will love.
One of the highlights of visiting Twist Museum is how hands-on it is. Children can fully engage with the exhibits by trying things out for themselves, experimenting with what they see and asking questions along the way. During school holidays and special events, Twist often runs themed activity trails and limited time events, giving kids an extra layer of fun and interaction.
There are also plenty of incredible photo opportunities throughout the museum. From perspective-warping rooms to colourful installations, Twist is the perfect place to capture fun, unusual and memorable family photos. Whether you’re visiting with younger children, teenagers or as a mixed-age group, the experience is designed so that everyone can take something different from it, whether that’s learning about how the brain works, enjoying the visual spectacle or simply having fun together.
Twist Museum is also committed to being an inclusive and welcoming space for all visitors. The majority of the museum is fully wheelchair accessible, with step-free access throughout, allowing everyone to enjoy the experience comfortably. The museum is also mindful of different sensory needs, with a range of visual and interactive experiences that visitors can engage with at their own pace. Our team is always on hand to provide support and ensure that every guest has a positive and enjoyable visit.
Visits typically last between 60 and 90 minutes, making Twist an ideal addition to a day out in central London. Its location on Oxford Street means it’s easy to combine with shopping, sightseeing or a meal nearby, and as an indoor attraction, it’s also a great option for rainy days or when you’re looking for a break from the heat or from being outside.
Whether you’re planning a weekend activity, a school holiday treat or just looking for something new to do with the kids, Twist Museum offers a truly memorable experience. It’s a place where learning meets play, curiosity is encouraged and families can enjoy spending quality time together in a world that constantly challenges what you think you know.
TWIST - The Way I See Things
80+ Interactive Illusions
Explore over 80 mind-bending exhibits that challenge how you see the world. From optical illusions and immersive rooms to sensory installations, every exhibit is designed to be hands-on, encouraging visitors to step inside and become part of the experience. Rather than simply observing, you’ll interact, experiment and discover how your brain interprets colour, light and perspective in surprising ways.
Unforgettable Photo Opportunities
Capture incredible, perspective-defying photos throughout the museum. Whether you’re appearing to shrink and grow, walking through impossible spaces or creating mind-boggling effects, every room offers a unique backdrop for fun and shareable moments. It’s the perfect place to create memorable photos with family and friends that you won’t find anywhere else in London.
Fun Meets Learning for the Whole Family
Twist Museum blends entertainment with education, making it both fun and thought-provoking. Developed in collaboration with artists and neuroscientists, the exhibits explore how our brains process the world around us. Visitors of all ages can enjoy the playful experience while gaining a deeper understanding of perception, making it an ideal activity for curious minds.
Opening Times
- Monday, 09:00 - 19:30
- Tuesday, 09:00 - 19:30
- Wednesday, 09:00 - 19:30
- Thursday, 09:00 - 19:30
- Friday, 09:00 - 21:00
- Saturday, 09:00 - 21:00
- Sunday, 09:00 - 19:00
Opening times are extended during peak periods (e.g. school holidays)
Pricing & Tickets
- Child (4-14) : £21.50
- Adult (15-18+) : £26.00
- Babies and Toddlers (0-3) : Free
- student (16-18+) : £21.50
- carer (17-18+) : Free
- family (0-18+) : £86.00
Prices vary depending on the time of year, quoted prices are our standard off-peak prices.
Book in advance for cheapest tickets
Find other attractions similar to Twist Museum by visiting our attraction tickets section.
Food & Drink Options
Soft drinks and snacks.
FAQs
Parking
Toilets
Family Friendly Options
Food & Drink
Accessibility Information
Tickets & Bookings
Private Hire & Birthday Parties
Public Transport
Contact Details
242-248 Oxford Street, London
London
Greater London
W1C 1DH
England
Transport Information
Underground (Tube)
The nearest stations are:
Oxford Circus Station: 2–3 minute walk
(Central, Victoria & Bakerloo lines)
Bond Street Station: 5 minute walk
(Central, Jubilee & Elizabeth line)
These stations provide excellent connections across London.
Train
Charing Cross railway station: Approx. 15 minutes away via Tube or bus
Marylebone railway station: Approx. 10 minutes via Tube
Bus
Oxford Street is one of London’s best-connected bus routes. Nearby stops are served by multiple routes, including:
7, 8, 10, 25, 55, 73, 98, 390
These buses run frequently and stop within a short walk of the museum.
Walking
Twist Museum is within walking distance of many central London attractions:
10 minutes from Soho
15 minutes from Piccadilly Circus
20 minutes from Hyde Park
Verification & Last Updated
Verified Status:
This attraction has been claimed and verified. All information has been recently checked.
Last Updated: 15:40 12/06/2026
Twist Museum Reviews
Recent blog posts
For many, the last week of term is upon us and more importantly that marks the beginning of the six weeks of Summer holidays! Say goodbye to routines and hello to epic new adventures. With major summer events kicking off next weekend, it’s time to gather the troops, clear your diaries, and get ready for…
Planning your baby’s first holiday? Discover where to go, what to check before booking, flight tips, packing essentials and baby-friendly facilities.
Prepare for Sky Kingdom: A Dragon Drone Light Show! Hundreds of drones light up the night sky in this outdoor spectacle. Find tickets, dates, and locations now!
Planning a holiday with a baby or toddler? Discover the best destinations, hotel features, flight tips, packing essentials and booking advice.
Plan your 2026 visit to Droitwich Spa Lido with prices, opening times, splash pad details and heatwave tips for families.
As the school term winds down, we know those six-week summer holiday schedules are packing out fast! If you still have a few gaps to fill with family magic, we have tracked down some incredible spots you will absolutely want to add to your plans. Keep reading to discover the ultimate summer bucket list… Whether…
If you’re on the hunt for a brilliant family day out in the north of England, Calypso Cove Waterpark in Barnsley, South Yorkshire is one of the UK’s best-kept secrets. Nestled inside the Metrodome Leisure Complex, this tropical indoor waterpark packs a serious amount of fun into every visit – and with sessions starting from just 90…
If you thought dinner out meant a table, a menu, and maybe a candle if you’re lucky – think again. Feast in a Spin in Marlow is the immersive dining experience that starts before you even sit down, because first, you have to crawl through a washing machine. Yes, really. And it is every bit as brilliant…