Seven floors of immersive fun
From the moment you step inside, Hamleys is a wonderland to explore. Each floor is packed with toys, games, and interactive displays, making it a treasure hunt for little hands and big imaginations alike.
Hamleys
About Hamleys
Step into Hamleys, the Finest Toy Shop in the World, and join a magical adventure that has been creating smiles since 1760. Spread across seven floors of toys, games, and surprises, Hamleys is more than a shop, it is a playground for imagination. Children and adults alike can explore favourites from LEGO®, Playmobil, Pop Mart, Harry Potter, Bandai, L.O.L. Surprise!, and Build-A-Bear, as well as cuddly friends, puzzles, and classic board games.
Daily live activities
Join the fun with Hamleys’ daily live activities! Help ring the Opening Ceremony Bell, meet Hamley Bear, enjoy Mr Monkey’s Puppet Show, watch the Beary Grand Parade, dance along in the Hamleys Dance Medley, and take part in seasonal adventures like How to Train Our Dragons. Every day is packed with interactive magic for the whole family.
Hands-on experiences for all ages
Get creative in Build-A-Bear, test your skills in LEGO® play zones, try your luck with Bandai Gashapon, or discover cuddly friends at Bunnies By The Bay. At Hamleys, it’s not just about looking — it’s about doing, making, and playing together.
Attraction Details
Opening Times
Regular Times
- Monday, 10:00 - 21:00
- Tuesday, 10:00 - 21:00
- Wednesday, 10:00 - 21:00
- Thursday, 10:00 - 21:00
- Friday, 10:00 - 21:00
- Saturday, 10:00 - 21:00
- Sunday, 12:00 - 18:00
From 22nd February, our hours will be 10am-8pm
Plan Your Visit
FAQs
Directions
Hamleys
Hamleys Of London, 188-196 Regent Street, London, Greater London, W1B 5BT, England
Tel: 0871 704 1977
This attraction has been claimed and verified. All information has been recently checked.
Last updated: 15:56 18/02/2026