Hamleys
London, Greater London
About Hamleys
Step into Hamleys, the Finest Toy Shop in the World, and join a magical adventure that has been creating smiles since 1760. Spread across seven floors of toys, games, and surprises, Hamleys is more than a shop, it is a playground for imagination. Children and adults alike can explore favourites from LEGO®, Playmobil, Pop Mart, Harry Potter, Bandai, L.O.L. Surprise!, and Build-A-Bear, as well as cuddly friends, puzzles, and classic board games.
Every day is filled with live activities and entertainment. Help ring the Opening Ceremony Bell, meet Hamley Bear for hugs and high fives, or join Mr Monkey’s Puppet Show and the famous Hamleys Grand Parade. Seasonal and special events, such as How to Train Our Dragons, make each visit extra memorable, while the Hamleys Dance Medley brings music and magic to life across the store.
For hands-on fun, children can create their own cuddly friends in Build-A-Bear, build amazing creations in the LEGO® play zone, try their luck with Bandai Gashapon, or discover adorable characters at Bunnies By The Bay. With so much to see, do, and explore, Hamleys turns every visit into an unforgettable day out for the whole family full of laughter, surprises, and endless fun.
Seven floors of immersive fun
From the moment you step inside, Hamleys is a wonderland to explore. Each floor is packed with toys, games, and interactive displays, making it a treasure hunt for little hands and big imaginations alike.
Daily live activities
Join the fun with Hamleys’ daily live activities! Help ring the Opening Ceremony Bell, meet Hamley Bear, enjoy Mr Monkey’s Puppet Show, watch the Beary Grand Parade, dance along in the Hamleys Dance Medley, and take part in seasonal adventures like How to Train Our Dragons. Every day is packed with interactive magic for the whole family.
Hands-on experiences for all ages
Get creative in Build-A-Bear, test your skills in LEGO® play zones, try your luck with Bandai Gashapon, or discover cuddly friends at Bunnies By The Bay. At Hamleys, it’s not just about looking — it’s about doing, making, and playing together.
Facilities
Toilets
Dog Friendly
Card Payments Accepted
Pushchair Friendly
Food Available
Opening Times
- Monday, 10:00 - 21:00
- Tuesday, 10:00 - 21:00
- Wednesday, 10:00 - 21:00
- Thursday, 10:00 - 21:00
- Friday, 10:00 - 21:00
- Saturday, 10:00 - 21:00
- Sunday, 12:00 - 18:00
From 22nd February, our hours will be 10am-8pm
Pricing & Tickets
Free admission
Book in advance for cheapest tickets
Find other attractions similar to Hamleys by visiting our attraction tickets section.
Plan Your Visit
Typical visit time 2 - 3 hours
Suitable for Kids and Adults too
FAQs
Parking
Toilets
Family Friendly Options
Food & Drink
Accessibility Information
Tickets & Bookings
Private Hire & Birthday Parties
Contact Details
Hamleys Of London
188-196 Regent Street
London
Greater London
W1B 5BT
England
Tel: 0871 704 1977
Visit WebsiteTransport Information
Hamleys is easy to reach by public transport. The closest Tube station is Oxford Circus (Central, Bakerloo, Victoria lines), just a 5-minute walk. Piccadilly Circus is also nearby, and several buses stop along Regent Street.
Verification & Last Updated
Verified Status:
This attraction has been claimed and verified. All information has been recently checked.
Last Updated: 19:17 13/02/2026
Hamleys Reviews
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