1. West Midlands
  2. Worcestershire
  3. Malvern

Attraction Information

It's that time of year again when the air is crisp, and the world is adorned in a shimmering blanket of snowflakes – the holiday season has arrived! And what better way to embrace the festive spirit than by visiting the Winter Glow festive event at the enchanting Three Counties Showground in picturesque Worcestershire? 

Festive Delights for the Whole Family

From the moment you step foot into the Winter Glow magical experience, you'll be greeted with a symphony of twinkling lights, the scent of roasting chestnuts, and the joyous sounds of laughter and carolers. Not to mention all sorts of festive activities lined up!

Your visit to Winter Glow's family event will be all about creating cherished memories with your loved ones. You'll find something for everyone to enjoy!

Winter Glow's Festive Attractions

Bring your little ones to enjoy the Santa experiences that will make their dreams come true. You'll receive a personalised invitation from Santa himself, coming straight through your letter box.

The kids can visit the Elves' Toyshop on an exciting adventure, head to Mrs Clau's Bakery to decorate delicious biscuits and even gaze at all the sweet treats at the Ol' Sweet Shoppe!

Finally...the big moment arrives. The little ones will be delighted to meet Santa Claus himself in a Santa grotto, and they can even share their wish lists with the man in red! They'll also receive a special gift too. 

Ice Skating

For those seeking a bit of adventure, there's an ice skating rink that's perfect for twirling and gliding under the stars.

Whether you're a seasoned skater or just starting, it's a great way to embrace the winter wonderland atmosphere.

Did you know it's one of the region's largest covered ice rinks?! And West Midlands largest all-weather ice rinks? Come rain or shine, you can have a good time! Boogie along to some festive tunes and enjoy your skate session to a whole other level! 

For those who aren't fans of ice skating, you can browse the enchanting Christmas Market. 

Psst...why not grab yourself a tasty hot chocolate?

Illuminated Light Trail

BRAND NEW for 2023!! 

Wander through the dark nights as a twinkle of The Golden Snowflake illuminates the sky. Journey around the North Pole to bring the snowflake home!

There will be dazzling lights, luminescent installations and an impressive lineup of light displays. All created by local artists!

The Fairground

For those looking for a bit of thrill, why not head to the fairground? You can soar high spin around and around and enjoy a larger fairground with new rides for 2023!

You can even visit Santa's Fun House for a festive adventure! Or bounce high on the bungee trampolines. 

Not to mention the GIANT Observation Wheel making a return this year! We've heard you'll have beautiful views from high above - just make sure to wrap up warm!

Christmas Market

The Christmas Market is free for everyone to visit! 

You can browse hot food stalls serving all delicious delicacies, local arts and crafts and Christmas gifts too!

Food Quarter & Bar

Feeling peckish? You won't have to travel far. Just head to the Food Quarter where you can discover the Ice Bar, Ice Cafe and a whole host of independent food traders, food vans and a mulled wine from Jingle's Bavarian Winter Bar! 

You'll find a selection of food that's suitable for vegan, vegetarian and gluten-free too!

Live music and carol singers will fill the air with melodies that capture the essence of the season. You can cosy up around a fire pit and join in the carolling or simply bask in the soothing tunes that make this time of year so special.

Santa Paws and Dog-Friendly Light Trail

I bet this will be out of this world for your pups!! Winter Glow isn't just for humans!

Their paw-some dog-friendly nights are back for 2023 for a light trail just for them. Your pups can even meet Santa himself! They'll receive their very own gits too and sample a brand new dog-friendly biscuit recipe... Filled with lots of puppy love. 

Please note dogs are only allowed on selected days: 11th, 12th and 28th December 2023.

- Brand new Illuminated Light Trail for 2023

- Fair rides and dog-friendly light trails

- Lots of festive food!

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Opening Times

Regular Times
  • Monday, 10:00 - 21:30
  • Tuesday, 10:00 - 21:30
  • Wednesday, 10:00 - 21:30
  • Thursday, 10:00 - 21:30
  • Friday, 10:00 - 21:30
  • Saturday, 10:00 - 21:30
  • Sunday, 10:00 - 21:30

24th November 2023 to 6th January 2024

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Pricing & Tickets

General Admission
  • Child (3-16) : £9.00
  • Adult (17-18+) : £18.00
  • Child (0-17) : Free

Illuminated Trail

Adult £18.00 - £22.00

Child £9.00 - £12.00

Ice Skating

Adult £12.50 - £15.00

Child (11-16) £10.50 - £12.00

Child (3-10) £10.50 - £12.00

Santa Experience

Base ticket (1 adult and 1 child) £48.50 - £60.00

Book in advance for cheapest tickets

Find other attractions similar to Winter Glow at Malvern Showground by visiting our attraction tickets section.

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Plan Your Visit


Stopwatch IconTypical visit time 2 - 3 hours

Tick IconSuitable for Kids and Adults too

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Yes, there is parking.

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Contact Details

Three Counties Agricultural Society
The Showground
WR13 6NW

Visit Website

Public Transport Information

Getting to the Winter Glow Christmas Event is a breeze. The Three Counties Showground is conveniently located in the heart of Worcestershire, making it accessible by car, bus, and even train.

The showground provides ample parking space for visitors, and there are dedicated spaces for disabled parking. Be sure to check the event's website for detailed travel information and directions.

By Car

Winter Glow is located at The Three Counties Showground, postcode WR13 6NW. To get here just follow the brown road signs from all major routes. For parking, follow the signs to the Brown Gate entrance.

By Train –

The closest train station is Great Malvern. It would then be an 8-minute taxi ride to the Three Counties Showground.

Winter Glow at Malvern Showground Reviews

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