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Paulton Park Resort
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Paulton Park Resort

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Case Study

Increasing brand awareness and ticket sales during the summer period

The brief

Paultons Park reached out to enquire about a premium social package, in order to promote visiting the attraction during summer, and to bring awareness to their newly opened “Tornado Springs” attraction.

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The Solution

We used a combination of static facebook/instagram posts, interactive stories and a pinned Facebook competition to engage our audience and to educate them on the new attraction opening. As a result, their content reached over 745 thousand people, drove over 81 thousand engagements, and Paultons Park gained over 10,000 email addresses to add to their marketing database (with consent).

Paulton Park's Instagram Stories

Social Posts

Paulton Parks gained reach and exposure by targeting our audience on Facebook

745,000

Total Reach

81,000

Total Engagement

10,000

Email Addresses

Blog Inclusion

The article received 59,370 page views helping to achieve exposure.

Blog article mock-up

Solus Email

We designed an in house solus email to help highlight the new Tornado Springs attraction to help boost awareness of it’s presence to families.

43,501

Total Reach

18.7%

Open Rate

1.1%

Click Rate

Solus email mock-up
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