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Legoland Windsor Resort

Legoland
Case Study

Launching a new attraction to over 90,000 families looking for Days Out

The brief

LEGOLAND Windsor approached DOWTK to help boost brand awareness and generate excitement around the opening of
"The Magical Forest" - April 2022

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The Results

We ran a campaign via our social media channels to our hyper targetted audience highlighting the newest LEGOLAND experience. This consisted of a competition to boost data capture, facebook cover photos for exposure and Social Posts to gain reach and awareness.

Legoland Instagram Stories

Social Posts

LEGOLAND gained reach and exposure by targeting our audience on Facebook

62,719

Total Reach

1,050

Total Engagement

886

Total Clicks

Cover Photo

Visible to over 361,711 parents to help maximise exposure

Facebook mock-up

Competition

LEGOLAND boosted their mailing list with real families looking for days out as well as creating hype and excitement around the new experience.

86,071

Total Reach

10,136

Total Engagement

4,258

Total Enteries

Competition Image
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