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Free Digital Butterfly Trail London

butterfly trail outernet
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Outernet Butterfly Trail is a truly immersive and groundbreaking experience that combines advanced technology with the beauty of nature. And you’ll find this free experience in London!

It offers visitors a mixed reality experience like no other, where real-time animations and stunning displays transport you to a whole new world! Best of all, it’s free. Want to find out more? Then, read on…

butterfly trail outernet

Where is the Outernet Butterfly Trail?

Discover the enchanting Butterfly Trail at Outernet London, a captivating journey through a digital wonderland filled with vibrant, larger-than-life butterflies.

You’ll find the trail in the The Now Building.
Shape Location Get directions

The Now Building
Centre Point, London WC2H 8LH

Pricing

Free

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What happens at the Outernet Butterfly Experience?

The trail takes visitors on a journey, where digital butterflies of all shapes, colours, and sizes come to life. It is close to becoming the number one visitor attraction in the UK, less than a year after opening.

How does the Butterfly Trail work?

The ambitious trail uses smart phone technology to brings these butterflies to life in such a realistic way that it feels like they are truly within reach.

Imagine standing in the heart of a botanical garden, surrounded by a giant wrap around screen showcasing vibrant landscapes and hundreds of digital butterflies. Then, you hold a digital butterfly in the palm of your hand! This can easily be done with just your phone!

Using a smart phone visitors can scan QR codes to activate real-time animations and advanced technology in this amazing mixed reality trail.

Alexandra Payne, Creative Director at Outernet London, said: “This is truly a global first and I cannot wait for visitors to be truly immersed in the world of The Butterfly Trail on the most advanced screens in the world.”

Outernet Butterfly Trail

So, are you ready to surround yourself with beautiful butterflies? Then, you won’t be disappointed at The Outernet Butterfly Trail.

Are you looking for more things to do for families in London? Then, you might like Free Museums in London, Christmas In London or Halloween Events in London.