Get ready to be swept into a magical world of colour and wonder at the Butterfly Trail at Outernet London! Right in the heart of the city, this FREE, family-friendly and ground-breaking immersive experience transforms Outernet’s giant digital screens into a stunning garden filled with fluttering butterflies, vibrant flowers, and enchanting animations.
It offers visitors a mixed reality experience like no other, where real-time animations transport you to a whole new world! Best of all, it’s free. Whether you’re looking for a fun day out with the kids, the perfect spot for beautiful family photos, or simply want to enjoy something magical and memorable, the Butterfly Trail at Outernet is a must-see London adventure!
Want to find out more? Then, read on…
What Happens at the Outernet Butterfly Trail Experience?
The Butterfly Trail at Outernet London is a magical experience that will leave the whole family wide-eyed with wonder! Imagine stepping into a huge digital garden, where vibrant butterflies flutter all around you, giant flowers bloom across towering screens, and every step feels like you’ve wandered into a fairy tale. Kids will love chasing the colourful animations, spotting different butterfly species, and marvelling at the lifelike detail and dazzling colours.
It takes visitors on a journey, where digital butterflies of all shapes, colours, and sizes come to life, becoming close to being the number one visitor attraction in the UK, more than a year after opening!
How Does the Butterfly Trail Work?
The ambitious trail uses smartphone technology to bring these butterflies to life in such a realistic way that it feels like they are truly within reach.
Imagine standing in the heart of a botanical garden, surrounded by a giant wrap-around screen showcasing vibrant landscapes and hundreds of digital butterflies. Then, you hold a digital butterfly in the palm of your hand! This can easily be done with just your phone!
All you have to do is use your camera to scan a QR code to activate real-time animations and advanced technology in this amazing mixed-reality trail. You can even take a picture as the butterfly is sitting in your hand.
Alexandra Payne, Creative Director at Outernet London, said: “This is truly a global first and I cannot wait for visitors to be truly immersed in the world of The Butterfly Trail on the most advanced screens in the world.”
Not only is it visually stunning, but it’s also a fun learning experience, sparking curiosity in little ones as they watch the butterflies soar and discover different species and patterns. And for grown-ups? It’s a picture-perfect spot for magical selfies and family photos that will brighten up your camera roll.
Expect jaw-dropping digital displays, interactive moments, and the chance to escape into a peaceful, nature-inspired world – all in the middle of busy London! Whether your family loves nature, creativity, or just experiencing something new and beautiful, the Butterfly Trail at Outernet promises smiles, amazement, and memories you’ll cherish.
FAQs
How long does it take to do the Butterfly Trail in London?
What time does The Butterfly Trail open at Tottenham Court Road?
Every 17 minutes and 47 minutes past the hour from 3pm till 8pm, when its then once an hour at half past.
How much does it cost to go to The Butterfly Trail?
Do I need tickets for Outernet?
So, are you ready to surround yourself with beautiful butterflies in an immersive experience like no other? Then, you won’t be disappointed at The Outernet Butterfly Trail! Take a step away from the hustle and bustle of busy London life and take in the beauty of nature.
Are you looking for more things to do for families in London? Then you might like Outernet’s Cherry Blossom experience, Free Museums in London, Flowers – Flora in Contemporary Art or Bubble Planet London Experience!