1st July - 31st August 2026
Hamleys Summer Fun-Fest
All Day Access
Magical summer family fun, character events & toy adventures at Hamleys London.
LocationHamleys
Typical Visit Time2-3 Hours
Suitable ForAll Ages & All Group Sizes
Typical Visit Time2-3 Hours
LocationHamleys
Suitable ForAll Ages & All Group Sizes
What to Expect...
This summer, Hamleys Summer Fun-Fest is transforming the Finest Toy Shop in the World into London's ultimate family destination, with magical experiences, live entertainment and unforgettable moments happening throughout the holidays.
Start your visit with the iconic Hamleys Opening Ceremony, where one lucky little guest helps ring the famous bell and officially open the store. Meet the much-loved Hamley Bear, enjoy spectacular character appearances, and discover exciting experiences across seven floors of toys, play and adventure.
Throughout the summer, don't miss special events including the Martinelia Glow Up Party, Paddington™ Takeover, Gabby's Dollhouse Meet & Greet, Zog is Flying into Hamleys, and the Peter Rabbit Takeover, alongside hands-on experiences like the Gootopia Slime Experience. Families can also climb aboard the Hamleys Sightseeing Bus Tour for a magical adventure through Central London.
Whether you're visiting for an hour or making a day of it, Hamleys Summer Fun-Fest is packed with magical moments, entertainment and surprises for children and grown-ups alike. Discover why Hamleys is a must-visit London destination for families this summer.
Event Highlights
Hamleys Opening Ceremony
Kick-start your visit with our magical Opening Ceremony, where one lucky helper rings the famous bell to open the Finest Toy Shop in the World. Every day at 10am, Sundays at 12pm.
Hamley Bear Meet & Greet
Say hello to Hamleys' beloved bear for hugs, high fives and unforgettable family photos during our daily meet & greets. Every day at 1pm & 2:30pm.
Paddington™ Takeover
Join Paddington™ for a marmalade-filled adventure, write a postcard to Aunt Lucy and follow the exciting Suitcase Trail around Hamleys. Thursday 20th – Friday 21st August, timings coming soon.
Book Your Tickets Now
Visit Official WebsiteOpening Times
Monday - Saturday 10am-9pm
Sunday 12pm-6pm
Location Details
Full Address:
Hamleys Of London, 188-196 Regent Street London, W1B 5BT
Get DirectionsHamleys is easy to reach by public transport. The closest Tube station is Oxford Circus (Central, Bakerloo, Victoria lines), just a 5-minute walk. Piccadilly Circus is also nearby, and several buses stop along Regent Street.