{"id":21882,"date":"2026-06-29T12:50:54","date_gmt":"2026-06-29T11:50:54","guid":{"rendered":"https:\/\/www.dayoutwiththekids.co.uk/hub\/?p=21882"},"modified":"2026-06-29T15:21:33","modified_gmt":"2026-06-29T14:21:33","slug":"sephoria-beauty-metropolis-uk-festival-2026","status":"publish","type":"post","link":"https:\/\/www.dayoutwiththekids.co.uk/hub\/things-to-do\/retail-and-shopping\/sephoria-beauty-metropolis-uk-festival-2026","title":{"rendered":"Sephoria Beauty Metropolis UK: Festival Details and Dates 2026"},"content":{"rendered":"

Sephora’s iconic global beauty festival is landing in the UK for the very first time – and it’s bigger than anything the country has seen before. SEPHORiA Beauty Metropolis is coming to London on\u00a016 and 17 October 2026<\/span>, and if you’ve ever wanted to step inside a living, breathing beauty world packed with brands, masterclasses, and exclusive product reveals, this is it.<\/p>\n

Here’s everything you need to know…<\/p>\n

What Is SEPHORiA?<\/h3>\n

SEPHORiA is Sephora’s annual in-person beauty celebration that tours multiple cities around the world. It’s part festival, part product discovery event, part masterclass series – and entirely unlike anything else in the beauty calendar.<\/p>\n

Sephora has previously hosted the festival in cities including Los Angeles, where tickets sold out rapidly and attendees left with swag bags worth hundreds of pounds. The London edition marks the first time the event has ever come to Europe, making it a genuinely landmark moment for UK beauty fans.<\/p>\n

The 2026 edition carries a new concept: SEPHORiA Beauty Metropolis. Rather than a traditional expo format, Sephora has created the event to feel like a city in its own right – a beauty metropolis where each area of the space represents a different district with its own mood, focus, and experiences. Think immersive installations, discovery zones, and hands-on moments rather than rows of brand stands.<\/p>\n

When Is Sephoria UK 2026?<\/h3>\n

Dates:<\/span>\u00a0<\/strong>Friday 16 October and Saturday 17 October 2026<\/p>\n

Venue:<\/span><\/strong>\u00a0180 Studios, 180 The Strand, London WC2R 1EA<\/p>\n

180 Studios is one of London’s most celebrated creative spaces, situated on the Strand between the West End and the South Bank. It has hosted major cultural events and brand experiences for some of the world’s biggest names, making it a fitting backdrop for Sephora’s first UK festival.<\/p>\n

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What Can You Expect at SEPHORiA Beauty Metropolis?<\/h2>\n

The Beauty Metropolis concept divides the event into themed districts, each reflecting a different corner of the beauty world. While the organisers are still confirming the full programme, here is what has been announced so far:<\/p>\n

Immersive brand installations<\/span><\/strong>
\nMajor beauty brands\u00a0take over<\/span>\u00a0dedicated spaces with interactive experiences that go well beyond a standard product demo. Expect to try, test, and discover rather than simply browse.<\/p>\n

Masterclasses with beauty experts<\/span><\/strong>
\nLeading names from the beauty industry lead<\/span>\u00a0a programme of masterclasses, including makeup artists and skincare specialists.<\/p>\n

Creator appearances<\/span><\/strong>
\nBeauty content creators and influencers\u00a0join<\/span>\u00a0the programme, with opportunities to meet, watch, and learn from the people shaping beauty culture online.<\/p>\n

The Next Big Thing<\/span><\/strong>
\nA dedicated area\u00a0spotlights<\/span>\u00a0emerging European beauty brands \u2013 many of which have yet to launch in Sephora stores \u2013\u00a0giving<\/span>\u00a0attendees a genuine first look at what’s coming next.<\/p>\n

The Sephora Prize Reveal<\/span><\/strong>
\nSephoria London\u00a0hosts<\/span>\u00a0the announcement of the winner of Sephora’s first-ever European beauty incubation prize. Open to indie brands across the UK and Europe, the winner\u00a0receives<\/span>\u00a0a three-year support package including R&D guidance, mentoring, and a European launch through The Next Big Thing campaign, before\u00a0launching<\/span>\u00a0across Sephora’s European stores in 2027.<\/p>\n

Exclusive local collaborations<\/span><\/strong>
\nSephora UK Managing Director Sarah Boyd\u00a0has confirmed<\/span>\u00a0exclusive collaborations with local brands,\u00a0putting<\/span>\u00a0the creativity and energy of the UK beauty scene front and centre.<\/p>\n

A gift bag<\/span><\/strong>
\nBased on previous Sephoria editions in the US, where swag bags\u00a0reached<\/span>\u00a0values of $700 or more for General Admission, expectations are high.<\/p>\n

What Has Sephora Said About the Event?<\/h2>\n

Chief Marketing Officer at Sephora<\/h4>\n

Deborah Yeh, Global Chief Marketing Officer at Sephora, said:<\/p>\n

\n

“Sephoria has always been about bringing our beauty community closer to the brands, products and trends they love. With Sephoria Beauty Metropolis, we are intentionally redefining what a beauty event can be – shifting away from a model centred on the haul to one even more rooted in experience, connection and entertainment. This edition is designed to feel more like a living beauty world.”<\/p>\n<\/blockquote>\n

Managing Director at Sephora<\/h4>\n

Sarah Boyd, Managing Director of Sephora UK, added:<\/p>\n

“This edition is not just an event; it is a vibrant celebration reflective of the UK culture, bringing to the forefront the distinctive creativity and dynamic spirit that this region embodies. It is a landmark moment for beauty in the UK, and we cannot wait to welcome everyone.”<\/p><\/blockquote>\n

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How to Get Tickets for SEPHORiA London 2026<\/h3>\n

Tickets for Sephoria UK are expected to go on sale in\u00a0late summer 2026<\/span>. Pricing has not yet been confirmed for the London edition.<\/p>\n

A waitlist is already open on Sephora’s UK website. Joining the waitlist means you’ll be among the first to hear when tickets are released and get access to pricing and availability information as soon as it goes live.<\/p>\n

To join the waitlist, visit\u00a0sephora.co.uk\/sephoria<\/a>.<\/p>\n

Given how quickly previous Sephoria editions have sold out – and the fact this is the first UK event – demand is expected to be significant. Getting on the waitlist now is the best way to make sure you don’t miss out.<\/p>\n

Why Is This Such a Big Deal for UK Beauty Fans?<\/h3>\n

Sephora relaunched in the UK in 2023 after a lengthy absence, becoming one of British beauty retail’s biggest stories. The arrival of Sephoria takes that commitment several steps further.<\/p>\n

For UK beauty fans, this is the first time Sephoria has ever been accessible without a transatlantic flight. For the British beauty industry, it signals London’s growing global beauty status. It also reflects Sephora’s long-term investment in the UK market.<\/p>\n

The Beauty Metropolis concept, Sephora Prize reveal, and emerging local brands make this edition unlike any previous Sephoria event. It’s not simply a US event transplanted to London – it has been designed with UK culture at its core.<\/p>\n

If you’re travelling to London for the festival, plan a full day. London’s attractions<\/a> easily fill the hours before or after the event.<\/p>\n

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Sephoria UK 2026: Key Details at a Glance<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n
Detail<\/th>\nInformation<\/th>\n<\/tr>\n<\/thead>\n
Dates<\/span><\/td>\n16-17 October 2026<\/td>\n<\/tr>\n
Venue<\/span><\/td>\n180 Studios, 180 The Strand, London<\/td>\n<\/tr>\n
Ticket sale date<\/span><\/td>\nLate summer 2026 (TBC)<\/td>\n<\/tr>\n
Waitlist<\/span><\/td>\nOpen now at sephora.co.uk\/sephoria<\/td>\n<\/tr>\n
Ticket price<\/span><\/td>\nTo be confirmed<\/td>\n<\/tr>\n
Highlights<\/span><\/td>\nMasterclasses, brand activations, The Next Big Thing, Sephora Prize reveal, gift bag<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Sephoria takes place just before half term, making it the perfect excuse for a longer London break. We’ve rounded up the best things to do in October half term<\/a> across the UK, including plenty of family-friendly ideas right in the capital.<\/p>\n

Stay Updated<\/h3>\n

Full brand, creator, and programme details are still to be announced. Follow Sephora UK on social media and keep an eye on\u00a0sephora.co.uk\/sephoria<\/a>\u00a0for updates as they are released.
\nIn the meantime, explore our guide to days out in Greater London<\/a>\u00a0for inspiration on what else to see and do when you visit.”<\/p>\n

FAQS<\/h3>\n

What is SEPHORiA Beauty Metropolis?<\/h3>\n

SEPHORiA is Sephora’s annual in-person beauty festival, combining immersive brand installations, masterclasses with industry experts, creator appearances, and exclusive product reveals. The 2026 edition – SEPHORiA Beauty Metropolis – is designed to feel like a living beauty city, with themed districts rather than a traditional expo layout. It is the first time the event has ever come to Europe.<\/p>\n

How do I get tickets for SEPHORiA London?<\/h3>\n

Tickets are expected to go on sale in late summer 2026. Pricing has not yet been confirmed. A waitlist is currently open at sephora.co.uk\/sephoria – joining now means you’ll be among the first to hear when tickets are released.<\/p>\n

What can I expect at the event?<\/h3>\n

The festival includes immersive brand activations, expert-led masterclasses, beauty creator appearances, a dedicated area spotlighting emerging European brands (The Next Big Thing), and the announcement of Sephora’s first European beauty incubation prize winner. Attendees will also receive a gift bag – previous US editions have included bags worth $700 or more.<\/p>\n

Is SEPHORiA suitable for families and younger attendees?<\/h3>\n

SEPHORiA is primarily a beauty festival aimed at beauty enthusiasts and fans of the Sephora brand. The event has not yet confirmed age restrictions for the London edition. Check sephora.co.uk\/sephoria for the latest guidance before booking.<\/p>\n

\n

Note: Details are correct as of June 2026. Ticket prices, the full programme, and participating brands have not yet been officially confirmed. Check Sephora UK’s website for the latest information.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Sephora’s iconic global beauty festival is landing in the UK for the very first time – and it’s bigger than anything the country has seen before. SEPHORiA Beauty Metropolis is coming to London on\u00a016 and 17 October 2026, and if you’ve ever wanted to step inside a living, breathing beauty world packed with brands, masterclasses,…<\/p>\n","protected":false},"author":29,"featured_media":21883,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[274,426,142],"tags":[],"thb-sponsors":[],"class_list":["post-21882","post","type-post","status-publish","format-standard","has-post-thumbnail","category-events","category-retail-and-shopping","category-things-to-do"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.dayoutwiththekids.co.uk/hub\/wp-json\/wp\/v2\/posts\/21882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dayoutwiththekids.co.uk/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dayoutwiththekids.co.uk/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dayoutwiththekids.co.uk/hub\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dayoutwiththekids.co.uk/hub\/wp-json\/wp\/v2\/comments?post=21882"}],"version-history":[{"count":0,"href":"https:\/\/www.dayoutwiththekids.co.uk/hub\/wp-json\/wp\/v2\/posts\/21882\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dayoutwiththekids.co.uk/hub\/wp-json\/wp\/v2\/media\/21883"}],"wp:attachment":[{"href":"https:\/\/www.dayoutwiththekids.co.uk/hub\/wp-json\/wp\/v2\/media?parent=21882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dayoutwiththekids.co.uk/hub\/wp-json\/wp\/v2\/categories?post=21882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dayoutwiththekids.co.uk/hub\/wp-json\/wp\/v2\/tags?post=21882"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/www.dayoutwiththekids.co.uk/hub\/wp-json\/wp\/v2\/thb-sponsors?post=21882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}