From the North West (M6 southbound) or Mid-Wales (M54 eastbound):
At M6 Junction 8, take the M5 to Junction 2. Follow brown signs for 6 miles to Cadbury World.
From the South West (M5) and South Wales (M50):
Leave M5 at Junction 4 (A38). Follow brown signs for 7 miles to Cadbury World.
From the South-East (A34 and M40), London and the South-East (M40):
After M40 Junction 16, stay in the middle lane to join the M42 towards M5/Redditch. Leave M42 at Junction 2. Cross the motorway and continue straight for 6 miles to Bournville. Follow the brown signs to Cadbury World.
From the North-East and Yorkshire (M1 southbound):
At M1 Junction 23A, join A42/M42 and follow M42 around Birmingham. Leave M42 at Junction 2. Cross the motorway and continue straight for 6 miles to Bournville. Follow the brown signs to Cadbury World.
From the East of England (A14 or M6/M1 northbound):
Leave M6 northbound at Junction 6 to join the A38 through city centre tunnels. Follow brown signs to Cadbury World and Bournville.